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Filtering by Tag: Lapierre

Master Class

Will Motley

In 1981, Marcel Lapierre shifted radically from convention. He had met Jules Chauvet—the man accredited for starting the so-called natural wine movement in France—and begun to wonder how this new mentor's ideas might play out in his own vineyards and cellars. 

It was one of those moments when an idea hangs ripe in the air, waiting for someone to notice. Something in the culture is missing, and no one can quite put her finger on it. It takes luck and genius to intervene. Marcel saw the idea and plucked it. Beaujolais would never be the same. 

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